Tips to grow a physical therapy practice
Nitin Chhoda, a marketing specialist and physical therapist, recently released a report detailing five updated strategies for private practice physical therapy clinics that want to create a flow of referral patients despite the up and down economy.
For struggling private practices trying to add new patients and retain existing ones, Chhoda recommends keeping a friendly and positive attitude. Also, Chhoda suggests staying in contact with patients past and present alike and calling them at least once a month to thank them for being a client and reminding them of the clinic's availability and service options.
In addition to these methods, organizing an official customer appreciation day and inviting patients both past and present can go a long way in promoting networking between these patients on the positive experiences they have had at that clinic. Positive word-of-mouth can be effective in growing any physical therapy practice, Chhoda suggests.
“These low cost and no cost strategies work well to transform your practice,” Chhoda added. “Step outside of your comfort zone to grow your business. A successful private practice owner is able to overcome fear, competition, greed and scarcity."
Physical therapy jobs are ranked No. 8 on the U.S. News and World Report list of the hottest jobs this year. Educated, licensed and qualified therapists can make as much as $107,920 per year and treat a variety of conditions, ranging from amputees to stroke victims and injured athletes and everyone in between.
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